Creating Meditative Reels and Embroidering the Perfect Giveaway Prize
- With Joe
- Oct 21, 2024
- 2 min read
Today was a productive day filled with creative projects and some hands-on craftsmanship. I focused on two main tasks: making meditative reels to promote the guided meditation version of "My New Meaning" and working on a hand-embroidered tote bag for my upcoming giveaway.
Meditative Reels Creation
I made three short reels, each featuring different 30-45 second snippets from the guided meditation track. The goal was to keep things simple, so I didn’t shoot any new footage. Instead, I scoured my camera roll and found various clips of nature and sunsets that fit perfectly with the themes of the song—like connecting with nature. I even had a video of myself meditating in a park, which seemed fitting since the track is intended for meditation.
The editing itself was kept minimal to let the words shine. I used one to three video clips for each reel, with slow cross-dissolve transitions between them to maintain a relaxed, dreamy vibe. Most of the footage was slowed down to add a sense of calm, and I placed the captions right in the centre to draw attention to the words.
Tote Bag Embroidery Process
The other big project was a promotional tool for my EP that has just been released: a hand-embroidered tote bag featuring the EP cover design. This limited-edition piece of merch is the giveaway prize, and I wanted it to feel special and high-quality. The process has taken around 2 weeks, and I almost finished it today after spending 3 more hours on it. I managed to film the whole thing, creating a time-lapse that resulted in three short promotional videos.
To start, I traced the EP cover on my iPad to create a line drawing version, which I then exported. The tricky part was transferring this onto the tote bag. Since I’m not confident in my freehand drawing skills, I drew a grid over the image and then replicated the grid onto the tote bag. This approach allowed me to work on each square individually, making the design much more manageable.

Embroidery has become a bit of a passion for me over the past year. I first took it up when I participated in Cal Newport's 30-day digital detox from "Digital Minimalism" and found the process quite meditative. Having this unique, hand-crafted giveaway prize feels like the perfect way to celebrate the EP launch and share something personal with my audience.
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